Two Buck Chuck

I enjoy reading and writing about entrepreneurs that have passed on… many great stories and lessons learned that help me to achieve my goals and inspire you to achieve yours.

Here's one you may not know of:

Fred Franzia died, at the age of 79 and he invented the wine affectionately referred to as, ‘Two Buck Chuck’.

He sold over a billion bottles of wine and at the foundation of his pitch… two questions that took people out of beta and into alpha mode:

Question 1: “Do people drinking $80 bottles of wine enjoy them 40 times more than our $1.99 bottles?”

Question 2: “If my wine costs less than a bottle of water… isn’t your water overpriced?”

These aren’t rhetorical questions… they really get you thinking

Over arching all of this is that he had a QUALITY PRODUCT.

Most cheaper wines were produced in boxes with plastic bags.

He didn’t invent cheap wine but he went against the grain by providing a ‘consumer expectation’ of putting his low-priced wine in bottles with corks and gave them serious sounding names that appealed to his ideal wine client.

You heard it here first.