The Real Problem
To be successful in owning a business takes a little work and consistency.
Business owners fail while avoiding consistency and looking for the secret sauce.
The late great copywriter Gary Halbert shared this:
Imagine a scenario where all you had to do was wake up everyday, drive 1 mile to a location by 8:00 A.M., and you would have $1,000 you could pick up at that location.
What would happen is this:
People would be super happy for a week.
Then, one day, they wouldn’t go to the location to pick up the money.
Why didn’t they pick up the money?
“Well, I had a flat tire. I couldn’t drive.”
Why didn’t they call a cab?
Why didn’t they walk?
Why didn’t they ask for a lift from someone?
Lots of things get in the way in life and business.
Even ‘doing things right’ can get in the way of “doing the right things”.
When you persevere, stay focused on the goal and hone in on what is important, what you end up with is an E.L.F. (Easy, Lucrative and Fun) business and life.”
The end.
#YouGotThis
P.S. Your plan is inferior to your execution of the plan.