Me Too. Me Better
A great way for your business to generate attention and free publicity is by creating your own category.
Too many businesses are:
Me too
Me better
Those are two guaranteed ways to make a bad living while working super hard. I often refer to it as ‘confusing being busy with being successful.’
Uber, Airbnb, Amazon, ESPN, Hertz, KFC, Band-Aid, McDonalds are some of the major brands that created their own categories and subsequently were FIRST.
Think of it as using “Public Relations” to build your business strategically…
Then using advertising to maintain it.
Here it is in two single sentences:
‘Own a business worth talking about.’
‘Don’t work to be the best… work to be the ONLY.’
You heard it here first.
Stacey Riska, your lifestyle matchmaker helping you "do what you love, love what you do"!
P.S. Long term relationships take a lot of forgiveness.
